Overview

We are seeking a highly motivated and experienced CRM Strategist to join our team. As a CRM Strategist, you will play a pivotal role in enhancing player engagement, retention, and revenue growth. You will be responsible for creating and executing CRM strategies, with a strong focus on CRM retargeting, onsite communications management, and cross-selling initiatives across various communication channels.

Areas of Responsibility

• Organize and monitor a management and overview of the onsite communication process, including such channels as: email, inbox, push notifications, SMS, etc.

• Develop and implement CRM retargeting strategies to re-engage inactive players and encourage them to return.

• Analyze player behavior and segment the player base to create personalized retargeting campaigns.

• Continuously optimize retargeting campaigns to improve conversion rates and player lifetime value.

• Oversee and manage onsite communications to enhance the player experience.

• Collaborate with design and content teams to create visually appealing and engaging messages for various communication channels, including in-game notifications, emails, and pop-ups.

• Ensure that onsite communications align with the overall brand and marketing strategies.

• Develop and execute cross-selling strategies to promote different features and games functionalities to existing players.

• Collaborate with product development and marketing teams to identify cross-selling opportunities and create compelling offers.

• Use player data and analytics to segment the player base for more personalized marketing campaigns.

• Continuously refine segmentation strategies based on player behavior and preferences.

• Monitor and analyze the performance of CRM campaigns using relevant KPIs.

• Provide actionable insights and make data-driven recommendations for improving campaign effectiveness.

• Plan and execute A/B tests to optimize messaging, timing, and other campaign elements.

• Implement findings from A/B tests to enhance the impact of CRM strategies.

• Ensure that all CRM activities comply with relevant regulations and data protection laws.

• Stay informed about changes in the regulatory landscape and adapt strategies accordingly.

• Manage the CRM budget effectively to maximize ROI while maintaining cost control.

What we are looking for...

• Proven experience in CRM strategy development and execution within the entertainment industry

• Strong understanding of player behavior, segmentation, and player lifecycle management

• Strong analytical and data-driven decision-making skills.

• Proficiency with CRM tools, marketing automation platforms, and data analytics software.

• Proficiency in CRM and marketing automation tools.

• Data-driven decision-making and strong analytical skills.

• Excellent communication and collaboration skill, with fluent English language skills.

• A creative and innovative mindset with the ability to think outside the box.

• Ability to adapt to a fast-paced and evolving environment.

• You will need your own office set up with a self-provided laptop or PC, headset and a reliable internet connection

Benefits

• Competitive salary

• Flexibility and remote work 

• Training and development

• International collaboration with our teams based around the world

• Fast growing business where the sky's the limit for your career